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The Rise of the Rubans

The perceptions and myths regarding the rural markets are being shattered today with the emergence of a new breed of rural youth & consumers – with urban levels of access to information, hungry talent looking for opportunities, entrepreneurial spirit and global aspirations. They are the New Rural-Urbans or “Rubans”

RUBANOMICS is a construct that we have coined, to understand the economics and business models for the Rubans to drive their economic prosperity!

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